The BeesOnline Brand
Description of our Brand Name
BeesOnline is positioned as a premium honey. Our name is derived from:Bees:
The lynch-pin to the success and survival of the honey and horticultural industriesOnline:
- On-Line to become the world’s premium honey brand.
- Marketing and positioning our products through innovation & branding.
- Developing professional and respectful partnerships with carefully selected international distributors, who share our vision and passion.
- Online to the world through the web.
- Adaptation of B-line, focused on achieving our goals.
Description of our Logo & Product
The BeesOnline Logo has been designed to incorporate our New Zealand identity the "Koru". This is a nationally recognized and respected emblem that represents the native New Zealand fern frond. The Koru stands for growth, harmony and new beginnings.We are growing a unique New Zealand brand in harmony with nature and taking natural honey from the "petal to the palette" through a sophisticated range of culinary Honey products.